Tesla Offers 0% Financing on Cybertruck Amid Slow Sales and Broken Promises

Tesla is switching gears with its Cybertruck sales strategy by offering zero percent financing through June—a clear signal that the once-hyped electric pickup is struggling to meet sales expectations.

Initially unveiled in 2019, the Tesla Cybertruck wowed the world with its futuristic, low-poly design and bold performance promises. Tesla touted a starting price of $39,900 with over 402 km of range for the base model, while the top-tier Tri-Motor version was said to deliver over 805 km of range and 6,350 kg towing capacity.

Fast forward to its actual production in late 2023, and the reality has been far more sobering.

The entry-level Rear-Wheel Drive Cybertruck—still unreleased—is now priced at $60,990, while the All-Wheel Drive model starts at $79,990. The flagship Cyberbeast edition comes in at a steep $99,990.

Key specs have also taken a hit:

All-Wheel Drive Range: 547 km (down from 805 km)

Towing Capacity: 4,990 kg (down from 6,350 kg)

Dimensions: 5,683 mm (L) x 2,032 mm (W, mirrors folded) x 1,796 mm (H)

The shift in pricing and performance from Tesla's early promises, combined with lukewarm consumer response, suggests that the Cybertruck’s appeal may be fading fast—despite its headline-grabbing design and marketing.