Apple Appeals $570M EU Fine Over DMA Compliance, Cites Privacy and Security Concerns

Apple is pushing back against the European Union’s Digital Markets Act (DMA), officially appealing a $570 million fine for non-compliance. In its formal appeal, Apple argues that the DMA’s interoperability requirements could put user privacy at serious risk, especially for users in the EU.

According to Apple, the regulation could force it to share sensitive user data with third-party companies—data it says it either doesn’t collect or shouldn’t be required to share. Examples include:

Full notification content

Wi-Fi network history

Personal data not even stored by Apple

The tech giant also singled out Meta (formerly Facebook) as one of the main companies requesting data, claiming that many of Meta's data requests are unrelated to its core services. Apple argues that data-hungry companies could exploit DMA provisions, weakening the company’s longstanding emphasis on user privacy and security.

Apple further contends that:

Complying with the DMA would be “unreasonably costly”

The act would “stifle innovation”

The EU hasn't properly responded to Apple's feedback

The EU, however, maintains that gatekeeper companies like Apple must comply with the DMA to ensure a fair digital marketplace. If the appeal fails, Apple will be required to pay the full $570 million fine, a significant penalty that underscores the tension between Big Tech and European regulators.

This case could set a major precedent for how global tech firms interact with EU data regulations moving forward.