Global Smartwatch Market Declines for Fifth Straight Quarter, But China and Mid-Range Segment Show Growth

The global smartwatch market has logged its fifth consecutive quarterly decline, according to new data from Counterpoint Research, with a 2% year-on-year drop. However, the downturn isn’t universal — China bucked the trend with an impressive 37% YoY growth in smartwatch shipments.

The overall slump is driven by two key factors:

1. Declining Apple Watch sales,

2. A slowdown in India’s once-booming smartwatch market.

Despite the dip, Apple remains the global leader with a 20% market share, even as its shipments fell 9% YoY.

Close behind, Huawei and Xiaomi both recorded 53% growth, with Xiaomi jumping from 6% to 10% market share.

Meanwhile, Samsung saw a sharp 23% decline, slipping from 9% to just 7% globally.

A shift in consumer buying behavior is also underway. The $100–$200 smartwatch segment saw 21% growth, while sub-$100 models declined 17%, signaling rising demand for feature-rich, mid-range wearables.

Looking ahead, Counterpoint forecasts a modest 3% rebound in smartwatch sales by the end of 2025, driven by recovering demand and new product innovations.