You Tube release a new online store for streaming video service.

YouTube is apparently planning on expanding its operations by also releasing a new online store for streaming video service. The company has been in talks with entertainment based companies for this new business model.

According to a Wall Street Journal report, the popular video sharing platform is renewing its efforts in approaching media companies about participating in its new platform. The platform in question is basically the “channel store” as per sources close to the matter. Furthermore, the report stated that the tech giant has been working on this platform for at least 18 months by now and it could be released as early as this fall.

As of right now, Alphabet has yet to respond to any queries regarding this matter. Although, this move from YouTube doesn’t arrive as a surprise considering consumers across the globe have been shifting away from cable or satellite TV services to subscription based streaming services. In other words, the video sharing platform will soon compete against companies like Netflix and Amazon Prime Video services in the market.

Notably, the company also joins the likes of Roku Inc and Apple that are attempting to establish their spot on the video streaming market. Similarly, there have also been rumors regarding Walmart Inc has also held talks with media companies about including streaming entertainment in its membership service.